KSI

KSI in 2020

Person/Account

Tier 1

Overview Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), known professionally as KSI, is an English social media influencer, professional boxer, and musician. He is the CEO of Misfits Boxing and the co-owner of Prime Hydration, XIX Vodka, Sidemen Clothing, restaurant chain Sides and cereal brand Best Breakfasts. He registered his main YouTube channel in 2009 and has since built a following posting gaming commentary videos of the FIFA video game series. His content later diversified to include vlog and comedy-style videos. As of October 2022, he has over 41 million subscribers and over 10 billion video views across his three YouTube channels.